HERE IS THE QUESTION
EVERYONE WANTS TO ASK
So let's get right to it. How much does a "The Roll Company" cost to open and will we make money?
The first part we can answer. The second part is not so easy to answer. We hope you will be successful, happy, and healthy and make money. Every restaurant performs differently, as there are many factors that can and will contribute to your success or your shortcomings.
We go about scouting and approving locations by using numerous tools.
We rely on your own local knowledge and expertise of your community.
We rely on local real estate brokers to scout properties on and off the market.
THE SUCCESS OF THE
DETERMINED BY NUMEROUS
We prefer hands on owners and management. Your presence in your restaurant and community can go a long way in determining how successful your TRC can be. If you can't manage day to day operations, we prefer managers who have skin in the game. We have learned that those restaurants work the best.
Most local real estate brokers will provide us with an aerial view of the trade area and pinpoint our competitors. Nothing works better than walking the whole trade area and visiting the competitors. As much as we pay attention to the competition, we pay more attention to our own business and fulfilling our brand's vision.
A LITTLE BIT OF LUCK
Despite our vast and varied geographical reach, local communities remain the most important component of "The Roll Company" marketing strategy. We scratch below the surface to get the pulse of local demographics. Reaching out to school districts, scout troops, fire departments, hotels, and gyms with special discounts and incentives creates loyal influencers who feel at home in their local "The Roll Company". Taking our commitment a step further by sponsoring and hosting local events and initiatives ensures that "The Roll Company" is directly injected into a community's DNA.
This is not a glorious business; a lot of work goes into it. Many things can go wrong, but when things go right, I can't think of a more rewarding business to be in. We've trained folks with 0 restaurant experience and we've trained folks with 20 years of restaurant experience. It all comes down to personal ambition, hard work and quite simply, having good ethics and a good business discipline. You don't have to manage the restaurant day-to-day, but you must be present. We don't like absentee owners; we want our owners to be active and present in their communities. We don't want to be considered as just any other restaurant.
It all depends. Do you have the financial requirements to build, develop and maintain a whole city, state or territory? Is this something you want to do for the rest of your life? Managing one restaurant and managing two restaurants is a different job altogether, never mind managing 5 to 10 restaurants. First thing's first, we will not allow another TRC to open up in your area and cannibalize your business. If we build a good, healthy business relationship, we will always give you right of first refusal if someone wants to open another TRC in your city.
First, let's meet over some lunch, dinner or coffee. Let's get face-to-face and discuss your vision, your ambition, and the reasons why you want to opening a franchise of "The Roll Company". If we like each other and our gut instincts are telling us to continue; let's continue. Send us your financial records to show us you can build and maintain a "The Roll Company". We will then approve your neighborhood, and eventually the specific location. If your neighborhood is not a good fit, we'll help you find a good neighboring community. Once we find the location, it's time to get rolling.